EDMONTON — The Alberta Hotel & Lodging Association (AHLA) has licensed the rights to the Check In Canada program to the Canadian Hotel & Lodging Association (CHLA). In addition, the CHLA has entered into an exclusive agreement with Niagara Falls, Ont.-based CanadaDirect Reservations Inc. to manage the administration and operations of Check In Canada and grow the brand across the country.

“This change will greatly expand the reach of Check In Canada. Dynamic national leadership and cutting edge technology solutions will create exciting new possibilities for destinations and marketing organizations across the country,” says Dave Kaiser, president & CEO, AHLA.

Check In Canada is an industry solution to drive direct accommodation bookings in Canada by connecting guests directly with hotels and lodging.

“We are excited about our new relationship with the CHLA and anticipate a seamless transition of services for all existing customers of Check In Canada,” says Dr. Dragan Matovic, chairman of CanadaDirect Reservations.

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