ATLANTA — Change is underway at Holiday Inn Express, as a new prototype has been announced for the brand by its Atlanta-based owner, the InterContinental Hotels Group (IHG).

“We worked very closely with a number of our key owners to develop the updated prototype design for Holiday Inn Express to ensure that it is efficient to build and operate and will deliver strong financial returns,” said Joel Eisemann, chief development officer, IHG. “Engaging with both our owners and our guests is a key part of our strategy as we evolve our brands.”

The new prototype will feature refreshed guestrooms with functional and flexible workspaces, functional storage, moveable seating and a new decor, complete with neutral colours and interesting texture combinations. The Great Room, which already offers a breakfast bar and dining area, will include a business centre and 24-7 market, a new look and feel as well as the addition of healthy breakfast items to the menu, such as whole-wheat English muffins, new oatmeal flavours and Chobani yogurt.

Other new design features in the revitalized space will include modular design, durable materials and finishes that require little maintenance as well as LED lighting.

The first new prototype design will be showcased at the end of the year, while the first new-build to showcase the new design will be in 2015. The new food options in the lobby will be implemented at the end of April.

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