MONTREAL — The Alliance de l’industrie touristique du Québec has partnered with the National Geographic Society and Quebec photographer Mathieu Dupuis to publish a large-format book dedicated entirely to Quebec.

“The Alliance is proud to be involved in this outstanding project. Travellers from here and abroad will discover and fall in love with Quebec through unique experiences proposed by the QuébecOriginal brand from the perspective of a praiseworthy ambassador of our tourist destination,” says Martin Soucy, president and CEO of the Alliance de l’industrie touristique du Québec.

Dupuis started his travel adventure across Quebec several months ago. The book, which is set to be published in Spring 2018, will showcase Quebec through the lens of his experiences, in words and impressive pictures.

“Through this partnership we’re creating more than a spectacular book — it is a source of inspiration, it is a travel diary, a dream book that piques the interest through nuggets of information and insight shared by Mathieu,” says Lisa Thomas, publisher and Editorial director, National Geographic Books.


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