MONTREAL — Sheraton Laval and Laval, Que.-based event and AV company Creativ Nation have partnered to design hybrid events allowing both a physical and virtual presence of participants. Together they have unveiled a multmedia studio at the hotel’s convention centre, hosting the RETHINK event on August 18 to present its many features.

The studio features a fully customizable 24-by-64-foot stage and several screens, including an eight-by-24-foot screen for the presentation of virtual participants.

“We’re proud to have created one of the largest multimedia production stages in the metropolitan region in one of our most beautiful event halls in Montreal,” says Pierre Jean, president and CEO of Creativ Nation.

The RETHINK event addressed common questions created by the pandemic, including what the new normal will look like and re-thinking human connections.

The event was hosted by comedian and moderator Mario Tessier, accompanied by the musical talents of singer-songwriter Frank Julien, and featured several inspiring speakers who allowed for exchanges with participants in attendance both on site and virtually.


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