DALLAS — Motel 6 is undergoing a transformation. Its ownership group, G6 Hospitality LLC announced a brand refresh that will see 75-per-cent of its U.S. and Canadian portfolio updated to its new standard by the end of the year.
Guestrooms will become highly functional areas with contemporary decor — including the addition of new entertainment units with a 32-inch flat-screen TV, a cubby for personal items and a multimedia panel where guests can plug in their laptops and other personal devices. Wood-effect flooring, pillow-top mattresses and bathrooms with black granite countertops round out the guestroom offerings. Lobbies and building exteriors will also be updated.
“Motel 6 has long offered travellers far and wide a reliable and functional place to get a great night’s rest,” said Lance Miceli, EVP and chief marketing officer. “Our efforts supporting the brand renovation project continue to offer guests the consistency and dependability they expect from Motel 6, now in a newly redesigned modern space. Thanks to The Richards Group and King and Country, we have successfully translated our vision into an amazing campaign.”