LONDON — Marriott International is growing its sites across the pond and launching a new European design model for its upper-moderate Courtyard by Marriott brand.
“Within the mid-tier hotel category, our research has shown European guests are looking for fresh, simple, contemporary design as well as great value,” said Amy McPherson, president and managing director of Marriott International in Europe. “As 70 per cent of our business in Europe comes from Europe, it is critical we adapt our brands to be locally relevant and meet the needs of European travellers.”
The European prototype is based on a 170-room, six-level hotel built in varying scales to meet site market conditions. Inside, the guestrooms will be accented with a Mediterranean colour palette, a 42-inch LCD HD television, a work space and task lighting. In the public spaces, guests will find an interactive GoBoard with local news and information, a 24-hour market and an all-day bistro restaurant.
The 194-room Courtyard by Marriott Aberdeen in Scotland and 230-room Courtyard by Marriott Cologne in Germany will debut the new prototype when they open in 2013.
Aside from the new European prototype, Marriott is also preparing to introduce a new Asian-inspired design for Chinese travellers.