marriot-launches-artsy-advertising-campaignBETHESDA, Md. — Marriott Hotels & Resorts is unveiling its new global advertising campaign, Experience More at Marriott, which features six custom illustrations by world-renowned artist Kareem Iliya.

“Our vibrant new advertising campaign not only captures the eye but also brings to life the compelling experiences Marriott Hotel & Resorts offers world travellers,” said Paul Cahill, senior vice-president, Brand Management, of the campaign that was designed to attract more Gen X and Gen Y travellers. “The creative concepts by McgarryBowen were brought to life with Kareem Iliya’s watercolors, setting this campaign apart from the usually tame world of hotel marketing.”

The six art illustrations will be featured at Marriott Hotels & Resorts in London, Beijing, Aruba and Pune, India. The campaign will continue in other worldwide hotel locations till the end of the year and will be promoted through digital ad space in international airports around the world.


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