BETHESDA, Md. — Marriott Hotels has launched a new guest service — VRoom Service — allowing guests to order virtual reality experiences to their rooms.

Created in collaboration with Samsung Electronics America, VRoom Service is currently being tested at the New York Marriott Marquis and London Marriott Park Lane properties, and will be available to guests Sept. 10 to 29. Guests can request a Samsung Gear VR headset and accompanying headphones, which are delivered to their room along with instructions.

This launch coincides with the release of Marriott’s VR Postcards, a series of immersive travel stories that can be experienced in 360 3D via a virtual-reality headset. VR Postcards will be available to guests partaking in VRoom Service, as well as to the general public via Samsung Milk VR premium video service.

“Travel expands our minds and helps push our imagination,” said Matthew Carroll, VP, Global Brand Management, Marriott Hotels. “Our guests want to be in inventive spaces that help foster their creativity and thinking.  VRoom  combines storytelling with technology, two things that are important to next generation travellers.”

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