BETHESDAY, Md. — Marriott International has launched Canvas, a global incubator designed to help entrepreneurs realize their vision for F&B concepts in the company’s hotels.
The company is inviting entrepreneurs, chefs, bartenders and artisans around the world to visit canvas-startup.com and pitch a food or drink concept for a select group of Marriott hotels, beginning with the JW Marriott Shenzhen in China, and the Renaissance Phoenix Downtown in Arizona. Over the next six months, the number of locations will grow to approximately a dozen hotels worldwide.
Committees of local restaurateurs, foodies, hotel owners and restaurant/bar experts will determine which ideas demonstrate the creativity, savvy and sound business plans to benefit most from this opportunity. Marriott will launch the winning restaurant and bar concepts with resources, space and support, while maintaining each winner’s vision. After six months, each concept will be evaluated for success based on popularity and ROI.
“We believe the key ingredient of Canvas is to marry the best ideas of local entrepreneurs with Marriott’s resources, space and capital that will transform ambition into action right inside our hotels,” said Wolfgang Lindlbauer, global leader, F&B. “Just like travel, food-and-drink experiences today are about indulgence and discovery for modern travellers and local clientele alike, to savour, enjoy and share.”