BETHESDA, Md. — Marriott International, Inc. is changing the job-search and application experience with the launch of MC — the Marriott Careers chatbot for Facebook Messenger.
Powered by data-driven logic and specialized algorithms, MC is the hospitality industry’s first virtual assistant for job seekers. The chatbot is designed to create a more personalized and efficient experience for users who have an interest in a Marriott career.
“Personalization is a principle that is changing the expectations of digital audiences globally and with recent advancements in automated technology, we have the opportunity to enhance the search and apply experience for thousands of job seekers,” says David Rodriguez, EVP and Global chief Human Resources officer for Marriott International. “To attract the best talent, we need to remain ahead of the curve in tracking and responding to trends, particularly as we try to reach the next generation of Marriott associates. As today’s job seekers are drawn to companies committed to values and ethics, our ability to educate them on our corporate values and our brands in a fun and personal way is a game changer for hiring.”
MC converses with job seekers much like a human, guides them to easily apply for open jobs based on discipline and location, and provides education on the company culture and values. Additionally, a brief quiz within the conversation offers job seekers a way to learn which of the 30 Marriott hotel brands may align more closely with their interests.
“We are in the business of delivering memorable hotel experiences and the use of the careers chatbot is an extension of that,” adds Rodriguez. “By embracing this messaging technology, we are able to provide an around-the-clock, personalized experience that is meant to simplify the job seeking process.”
Job seekers can chat with MC by downloading the latest version of Facebook Messenger and adding Marriott Careers, or by visiting Marriott Careers on the Facebook website and clicking “message.”