BETHESDA, Md. — Marriott International plans to launch an all-inclusive platform to serve the vacation segment.
“Our new all-inclusive resort platform is a natural progression for Marriott International,” says Tony Capuano, EVP and Global Chief Development Officer, Marriott International. “It will provide the ownership community a game-changing value proposition for their luxury- and premium-resort projects around the world, while providing guests a new vacation option with brands they trust.”
The company has also signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million. These contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America, which are expected to open between 2022 and 2025.
This includes the NIA resort in Riviera Nayarit, Mexico. The project, by Mexico City-based Artha Capital, will be a flagship, all-inclusive destination featuring four of Marriott International brands — a 240-room The Ritz-Carlton resort, 400-room Westin Hotels resort, 300-room Autograph Collection resort and a 500-room Marriott Hotels resort.
Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio.
The company plans to initially leverage its full-service luxury brands, including the Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a distinctive all-inclusive vacation experience — along with the design aesthetic, culinary offerings and amenities — specific to each brand.
“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” says Tina Edmundson, Global Brand Officer, Marriott International. “By expanding our portfolio with this new offering, we are opening up a new way for travellers to explore our incredible brands — from Westin to W — through a new, all-inclusive lens.”
The company notes that it gained valuable experience in the all-inclusive segment with its Starwood Hotels & Resorts acquisition, when it assumed operations of the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.