MISSISSAUGA, Ont. — Marriott International has unveiled its new marketing campaign — “Room for Possibility” — spotlighting the company’s extended-stay brands in the U.S. and Canada.
The multi-platform campaign, which features the Residence Inn, Element Hotels and TownePlace Suites by Marriott brands, is the company’s first marketing effort since introducing its Marriott Bonvoy program earlier this year.
“We believe that when people travel, they shouldn’t have to compromise on the experience. We’ve designed these brands to allow guests the flexibility and versatility to choose how they eat, work and experience a destination,” says Paige Francis, VP of Global Brand Marketing, Marriott Classic Select Brands. “We know our guests crave the comforts of home as well as the freedom that travel allows, inspiring this campaign to celebrate how business travellers can live their lives while on the road, beyond the business they came for.”
The Room for Possibility campaign follows the success of Marriot’s first category-marketing campaign (introduced in 2017) and features 30-second video spots to highlight the experiences and amenities of each extended-stay brand. It also includes an all-encompassing, 60-second spot promoting all three brands.