BETHESDA, Md. — Marriott International, Inc. is continuing its growth and global leadership of Marriott Branded Residences, along with enhanced residence-owner benefits through ONVIA, the company’s newly integrated owner-recognition platform.
For nearly 25 years, the company has offered whole-ownership, private-branded residences that are consistent with the level of design and service experienced at its renowned hospitality offerings. Leading the branded residential segment, Marriott has grown its open portfolio by nearly 50 per cent since year-end 2019, with 138 open residential locations today, and a strong pipeline of 123 projects, representing around 90 per cent growth on its existing footprint.
With 16 residential brand offerings, Marriott’s portfolio of branded residences provides an expansive array of lifestyle and location choices across both luxury and premium brands, such as The Ritz-Carlton, St. Regis, JW Marriot, Autograph Collection, EDITION and W Hotels. The company’s branded residence portfolio includes both co-located projects with a hotel of the same brand, and standalone properties, which comprise nearly 25 per cent of open and pipeline projects.
“Since Marriott opened its first branded residence property in 2000, we’ve seen the space continuously grow and evolve in exciting ways, expanding opportunities for developers, brands and residents,” says Dana Jacobsohn, Marriott International Chief Development Officer, U.S. Luxury Brands & Global Mixed-Use. “With our wide-reaching brand portfolio, loyal customer base, and global recognition platform, we’ve not only created an exceptional product offering for prospective developers, but we’re well-positioned for continued leadership in the segment.”
Developers benefit from strong brand affinity and buyer confidence from potential residence owners across Marriott Bonvoy portfolio; a dedicated team of residential experts that provide support across development, operations, sales and marketing; expert technical services and pre-opening guidance; support from global design team and established partnerships with design firms; and seamless integration with hotel systems and programs with co-located projects.
Earlier this month, Marriott launched ONVIA. The fully integrated program provides exclusive offerings, including, but not limited to: elevated Marriott Bonvoy status for residence owners; preferred residence owner rates for select hotels within the global Marriott Bonvoy portfolio; special offerings and preferred access on voyages with The Ritz-Carlton Yacht Collection; exclusive offers on culinary experiences when at home and within the local community; a focus on wellness, including spa and treatment offerings; and access to a world-class accredited concierge service.
The company recently announced new open and pipeline projects in Europe, Middle East and Africa (27 open, 41 in pipeline); Asia Pacific excluding China (17 open, 11 in pipeline); U.S. and Canada (76 open, 35 in pipeline); and Caribbean and Latin America (16 open, 35 in pipeline).
