BETHESDA, Md. — Marriott International has unveiled its new loyalty brand, Marriott Bonvoy, which will replace the Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) brands.
In August 2018, Marriott completed the combination of its three legacy loyalty brands, which now operate under one set of unified benefits. The launch of the Marriott Bonvoy brand marks the final step of the combined program’s integration.
The Marriott Bonvoy logo and branding will begin rolling out across all consumer touch-points — including on property, marketing and sales channels, digital, mobile and co-brand credit cards — on February 13.
Members currently using either the SPG or The Ritz-Carlton Rewards apps are encouraged to download the current Marriott app, which will automatically update to become the Marriott Bonvoy app on February 13. The SPG and The Ritz-Carlton Rewards apps will be deactivated on that date. At this time, Marriott Rewards Moments and SPG Moments will also become Marriott Bonvoy Moments, which, together with Marriott Moments, will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points.
“Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic,” says Stephanie Linnartz, global Chief Commercial Officer, Marriott International. “Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.”
The launch of Marriott Bonvoy will introduce two new names for previous Elite-status tiers. Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights, while Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador for members who surpass 100 nights and more than $20,000 in spend annually.