BETHESDA, Md. — Marriott International, Inc. revealed it signed a record number of rooms in 2019, propelling its global pipeline to reach approximately 515,000 rooms at year-end 2019 for the first time in the company’s history.
The company signed 815 agreements, representing more than 136,000 rooms, marking the seventh-consecutive year of record-breaking volume of organic rooms signings. Growth was fuelled by unprecedented levels of organic rooms signed in each of the company’s international regions.
According to Lodging Econometrics’ year-end report for 2019, Marriott International also leads the U.S. hotel-construction pipeline as of year-end 2019 at an all-time high, with 1,579 projects/207,906 rooms.
“With growth and loyalty as the cornerstones of our company’s success, our unrivaled 2019 signings illustrate our winning strategy, which combines leading brands, powerful business platforms and an enduring focus on our associates,” says Tony Capuano, group president, Global Development, Design and Operations Services, Marriott International. “We continue to drive value for our owners with quality branding options for both property conversions and new builds, backed by our leading business support systems and loyalty platform. By staying true to our growth philosophy and continuously responding to the evolving preferences and lifestyles of travellers, we’re poised for a successful 2020 and beyond.”
In 2019, 53 per cent of the company’s signed rooms were outside North America, with record-breaking organic volumes in the company’s Asia Pacific (38,000 rooms), Europe (17,000 rooms), Caribbean and Latin America (more than 9,000 rooms), and Middle East and Africa (8,000 rooms) regions. Additionally, in 2019, Marriott International debuted its first hotels in four additional countries — Cyprus, Moldova, Kyrgyzstan and Latvia.
Marriott International did a record-breaking number of deals for its global luxury-hotel brands, signing 42 luxury projects in 27 countries and territories in 2019, while opening or converting 34 properties. As the company focuses on expanding its leading luxury footprint, it’srevitalizing W Hotels. Last year, the company purchased the W New York – Union Square, with plans to transform the property into a showcase for the brand’s future look.