George D. Schwab

PALM BEACH, Fla. — Legendary hotelier George D. Schwab passed away on Dec. 30, 2022.

Schwab founded Elite Hotel Marketing in 1992. A pioneer in the luxury hotel industry, Schwab opened and managed eight of the first 10 Four Seasons hotels, including the iconic Pierre Hotel in New York City. After a 30-year tenure with the company, the last 12 years at the helm of the world-renowned Pierre Hotel in New York, Schwab retired from the company and launched one of the first hotel-representation companies in the U.S. Prior to joining Four Seasons, Schwab was the general manger of Toronto’s Walker House Hotel and Ascot Inn.

During the next 10 years, Schwab travelled across the country introducing a collection of luxury European hotels to the top travel agencies in the country, while at the same time holding the position as Chief Site Inspector for The Leading Hotels of the World, Ltd. Schwab was also involved with contract negotiations and hotel consultancy for TAJ Hotels, Swissotels and the World Bank.


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