MONTREAL — Le Germain Hotel Montreal unveiled a major project collaboration with Mural, North America’s largest urban art festival.
Following its official re-opening after extensive renovations, the boutique hotel is exhibiting an impressive, permanent mural — Dazzle My Heart, by Canadian artist Michelle Hoogveld — on its front facade.
This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods.
“It’s important for us to participate in the cultural and commercial revival of the downtown area. By using the hotel’s facade as an artistic showcase, we hope to restore the value of the downtown area and encourage people to visit and keep coming back,” explains Christiane Germain, co-president of Germain Hotels.
Towering more than 171-feet-high, the artist had to, for the first time in her career, work on a platform suspended from the roof of the hotel to apply the 80 different colours.