ATLANTA, Ga. — IHG has named Matt Kistler as its new SVP of Global Insights, Analytics and Data.
Tasked with elevating IHG’s consumer insights and marketing effectiveness, Kistler will lead a team to better anticipate and meet guest needs and preferences and bolster the position of the company’s global portfolio of 15 brands.
“Having worked with some of the largest global brands in the world, Matt brings extensive experience in consumer intelligence to IHG,” says Claire Bennet, Chief Marketing Officer, IHG. “His leadership will be critical as we continually strive to get closer to our guests and leverage data in the most responsible ways to create incredible, personal experiences.”
In addition to consumer insights, Kistler’s team is responsible for assessing brand and category performance and measuring the return-on-investment of marketing campaigns and activities around the globe.
Prior to this appointment, Kistler served in a similar role at Walmart and has more than 25 years of experience in leadership roles with other consumer organizations. He holds a Bachelor’s degree in marketing from Michigan State University and an MBA from Kellogg School of Management at Northwestern University.