BETHESDA, Md. — JW Marriott has collaborated with Cintas Corporation to debut a new collection of hotel-associate wardrobe essentials across 51 of the brand’s hotels worldwide.
In addition to the new collection, JW Marriott properties in the U.S. will participate in a unique garment-recycling program, managed by Cintas, that responsibly reuses the brand’s retired uniform line.
“We’re excited about the new wardrobe launch, as it will give JW Marriott associates the opportunity to mix and match garments that best fit their job function, personality and style preferences,” says Mitzi Gaskins, VP and global brand leader of JW Marriott. “JW Marriott’s participation in Cintas’ garment-recycling program aligns perfectly with our commitment to sustainable practices and will help support key eco-friendly brand-wide initiatives.”
Approximately 10,000 associates will be outfitted in the new collection, which includes Chef Works and Design Collective by Cintas garments. Prior to the debut, Cintas worked closely with JW Marriott to solicit hotel-associate feedback regarding wardrobe-design concepts to ensure each piece was both functional and fashionable.
Drawing inspiration from JW Marriott’s brand colour palette, the collection incorporates neutral greys with accents of a warm blush in a variety of silhouettes, including soft blouses, tailored suites and sophisticated printed dresses.
“Prints have been the cornerstone of many apparel collections over the last 18 months and continue to take centre stage,” says Jeff Marino, creative director, Cintas. “The floral-print design that we created for the crepe dress and blouse is inspired by vintage Japanese watercolor paintings. It is the perfect representation of high fashion meets brand vision.”