MISSISSAUGA, Ont. — Choice Hotels Canada is creating a new function within its corporate head office to take a more holistic and coordinated approach to its key revenue-generating disciplines. These are being organized under a commercial area, which includes marketing, revenue management, distribution, loyalty and global sales, and will be led by Julie Chan-McConnell in the role of senior director, Commercial Strategy & Performance.
“This alignment of resources supports changing consumer travel behaviours,” says Brian Leon, president, Choice Hotels Canada. “Julie is a strong leader with a proven record of success, including strengthening the Choice Privileges rewards program in Canada, advancing our digital consumer strategies and encouraging our laser focus on revenue management. I’m confident she will thrive in this expanded role.”
Previously Chan-McConnell, who joined the company in 2006, held the role of senior director, Marketing and Distribution.