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X?m??k??y??m (MUSQUEAM), S?wx?wú7mesh (SQUAMISH) and s?lilw?ta? (TSLEIL-WAUTUTH), VANCOUVER — The Indigenous Tourism Association of Canada (ITAC) has welcomed 1,332 members to its association as of Mar. 31, 2024.

The 2024-205 membership program has seen a 29-per-cent increase in membership growth. This is a record-setting year and continues to drive the association’s ultimate goal of returning Indigenous tourism to the peaks of GDP and employment seen in 2019. The association is actively working every day towards $1.9 billion of direct GDP contributions, 1,900 Indigenous tourism businesses and more than 39,000 Indigenous tourism employees by 2030. ITAC will remain at the forefront as it strives to become the global leader in Indigenous tourism by 2030. 
Building on the successes of the past, the 2024-25 Action Plan leads the Indigenous tourism industry towards a bright future for not just Indigenous tourism in Canada but for Indigenous communities across the country as well. ITAC’s mission is to provide leadership in developing and marketing authentic Indigenous tourism experiences through innovative partnerships. 


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