BOSTON — The International Society of Hotel Association Executives has expanded the scope of its membership to include all staff of state hotel and lodging association members and has officially changed its name to reflect the shift. The association is now the International Society of Hotel Associations (ISHA).
The renaming is part of the association’s initiative to offer a wider range of members ISHA’s extensive advocacy, information, networking and professional resources. It also signals a strategic emphasis on professional development and the need to prepare all staff members for a wider role in the lodging industry at every stage of their hospitality careers.
“The industry is enjoying a stellar period of growth and profitability, but increasingly complex challenges demand access to information and solutions for matters impacting the industry,” says ISHA’s Chair, Jennifer Flohr, SVP, California Hotel & Lodging Association.
ISHA is the unified voice of lodging associations throughout the U.S., Canada and the Caribbean. The association provides a range of professional development and networking opportunities for lodging association staffers, including two annual conferences, bi-monthly membership calls and monthly newsletters.