ORLANDO, Fla. — AAA has revised its Approval Requirements and Diamond-Rating Guidelines to now “reflect the importance of connective technologies that allow guests and lodging operators to interact on an increasingly personalized basis.” This means that hoteliers seeking higher AAA Diamond Rating will now be expected to connect their guests to hotel staff and services by smartphones and tablets and keep them engaged via mobile apps, mobile keys and mobile concierge services.

“As developer of the world’s first and most widely used integrated guest-services platform, Intelity’s award-winning Interactive Customer Experience (ICE) technology is equipping hotels with the guest-facing tools they need to improve their AAA Diamond Rating,” says David Adelson, Intelity CEO. “ICEapp, ICEweb, ICElobby and ICEbedside are giving guests fingertip connectivity to the hotel along every step of their journey, from the moment reservations are made till long after travellers check out.”

To be classified as a “Distinguished” hotel and achieve a 3-Diamond rating, hotels much provide wireless Internet access throughout the property and include an additional connectivity option, such as a mobile device available for check-in/out. A “Refined” hotel with a 4-Diamond rating must provide superior Internet speed and capacity throughout the property, must support remote guest-service access through mobile devices and offer one additional technology feature, such as mobile device room-key access. The “Ultimate Luxury” classification for a 5-Diamond hotel rating requires “leading-edge technology” and must provide advanced guest-connectivity capability across all guest interactions, including front-desk, bell service, concierge, maintenance, food-and-beverage, housekeeping and recreation, in addition to one additional technology feature, such as mobile device room key access.

“Intelity has developed the guest-services technologies that AAA inspectors are looking for to allow guests and lodging operators to interact on an increasingly personalized basis,” says Adelson. “Our MiKEY module facilitates mobile check-in, mobile check-out and mobile-key functionality. When guests download the hotel’s mobile app onto their devices of choice, as long as the app is powered by Intelity, they can book a hotel, check-in remotely, skip traditional front-desk check in and use their smart device to securely unlock their room door. Even more exciting, our new ICEvoice virtual-concierge solution enables guests to make service requests, adjust room controls or listen to music with just a few simple voice commands.”

Further information about Intelity’s solutions for the hospitality industry can be found here.


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