DENHAM, U.K. — InterContinental Hotels Group (IHG) is launching a new luxury and lifestyle brand, Vignette Collection, and aims to attract more than 100 properties globally over the next 10 years.
The brand will debut in Australia at Hotel X in Brisbane’s Fortitude Alley and Thailand at Pattaya Aquatique hotel in partnership with Thai real estate group Asset World Corporation Public Company Limited (AWC).
“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality,” says Keith Barr, president and CEO, IHG Hotels and Resorts. “We’ve been strategic with the enhancements we’ve made to our luxury-and-lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second-largest in the industry. We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent. We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering our ambition of industry-leading net rooms growth.”