ATLANTA — IHG has appointed David Oppenheim as senior vice-president, Analytics & Insights.
The move is IHG’s investment in data-driven decision making and the further development of a team of professional data scientists that enhance strategic and tactical business decisions for all IHG brands and channels. This high-caliber insights team is intended to serve as a centre of excellence for analytics across the IHG enterprise.
Oppenheim will report to Claire Bennett, Global Chief Marketing Officer at IHG.
“At IHG, we’re focused on driving our business forward using data and insights to make strategic decisions,” says Bennett. “Data and analytics play an increasingly critical role in our customer journey and assessing marketing performance. Having the right data allows us to deliver more impactful experiences to our guests and build deeper relationships. We’re thrilled to have David on board with deep expertise in this segment to help us advance our work in this space and unlock the full power of data in everything we do.”
Oppenheim most recently worked at Alaska Airlines as vice-president of Sales and Distribution. Previously, he held numerous positions at United Airlines, including leading the commercial-analytics team. He’s recognized for his analytical and intellectual rigor and broad expertise building revenue in the travel industry. He began his career at The Boston Consulting Group.