ATLANTA — InterContinental Hotels Group has announced the appointment of two senior marketing executives.
Heather Balsley has been named senior vice-president, Global Loyalty & Partnerships and Jennifer Gribble has been named senior vice-president, Global Marketing, Mainstream Brands.
“Heather and Jennifer’s appointments are critical to IHG’s growth as we enhance our award-winning loyalty proposition and our powerhouse mainstream brand portfolio. Heather brings a strong strategic focus and passion to her new role in Loyalty and Partnerships and Jennifer has incredible knowledge of guest insights and owner economics to drive growth and return for our stakeholders,” says Claire Bennett, Global Chief Marketing Officer, IHG.
Previously, Balsley served as senior vice-president, Global Marketing, Mainstream Brands, while Gribble served as vice-president Holiday Inn Express, avid hotels and Atwood Suites.
Both Balsley and Gribble are based at IHG’s Americas headquarters in Atlanta.
