MONTREAL — Birks Group Inc. and Jean Salette, owner of Le St-Martin Hotels, are transforming the iconic Birks building in downtown Montreal into a luxury lifestyle property bearing the Birks name. The new destination will house a high-end boutique hotel and bistro, as well as the renovated Birks Montreal flagship store.

Renovations for the Birks Hotel are scheduled to start next spring and it is slated to open in the spring of 2018. The Birks Montreal store will also undergo some renovations, which will provide an enhanced shopping experience in line with the brand’s latest retail concept.

“The iconic Birks building is a magnificent location to house a luxury boutique hotel on Phillips Square, which will become a luxury retail and lifestyle destination with the arrival of Saks Fifth Avenue’s flagship store and the renovations of the Hudson’s Bay store as recently announced,” says Salette. “Our property will boast 120 rooms and will offer guests a unique lifestyle experience.”


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