CHICAGO, Ill. — Hyatt Hotels Corporation has launched its first-ever dual-branded marketing campaign for its Hyatt Place and Hyatt House brands. Titled, You’ve Come Too Far to Settle Now, the ad campaign’s focus is on today’s business travellers — who shouldn’t settle for “good enough” when it comes to hotel stays.
“We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn’t have to settle when they’re on the road,” says Sandra Cordova Micek, senior-VP of Global Brands, Hyatt. “Today, business travellers are travelling with purpose. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travellers to make their journeys easier, more productive and successful.”
Based on consumer research, Hyatt has designed its two brands to cater to the specific needs of its business clientele, such as apartment-style kitchen suites, around-the-clock food-and-beverage service, complimentary breakfast and free Wi-Fi in all guestrooms and common areas.
The new marketing campaign will run through November 2016, featuring real people and their stories on social media and video-sharing platforms, including YouTube.