MCLEAN, Va. — The Hospitality Sales & Marketing Association International (HSMAI) has released a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former Chief Marketing Officer of Best Western Hotels and special advisor to the HSMAI Foundation. Titled Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint, this eBook provides hospitality executives with crucial insights into the latest digital marketing trends that are poised to re-shape the industry.
The eBook addresses the most pressing challenges and opportunities presented by advancements in Artificial Intelligence (AI) and the increasing importance of personalization, rich media and ancillary revenue streams.
Key highlights include:
- Evolution of the hospitality guest journey
- The rise of AI search and how it impacts your brand
- Disruptor called Artificial Intelligence
- Personalization is the future
- Designs to deliver memorable guest experiences
- Captivate guests with rich media
- Frictionless group bookings
- Unlocking ancillary revenue
- Metrics for impactful digital experiences
- Case studies from leading hospitality companies
“The hospitality industry is at a pivotal moment where understanding and leveraging digital trends is no longer optional, but essential for survival and growth,” says Dowling. “This eBook serves as a strategic guide for hospitality leaders to not only navigate but also capitalize on the digital shifts that are re-defining guest experiences and business operations.”
The eBook draws from Milestone’s research and addresses questions posed by customers and industry leaders. The first section covers key trends impacting hospitality and serves as the essential manual for strategizing a digital roadmap. The second section discusses case studies from market leading brands and companies that are putting these trends into practice and seeing continued, long-term success.
Click here to download the eBook
