MCLEAN, Va. — The Hospitality Sales and Marketing Association International (HSMAI) will present the Vanguard Award for Lifetime Achievement in Revenue Management to Dr. Sheryl Kimes and honour three hospitality revenue-management leaders as Revenue Management Professionals of the Year at its upcoming Revenue Optimization Conference (ROC) Americas on June 28 in Toronto.

Yira Segarra, director of Group and Function Space Revenue Management, Loews Hotels is the 2017 Corporate Revenue Management Professional of the Year. Tim Kayser, area director of Revenue Management, Grand Geneva Resort and Spa and Jennifer Mooney, senior regional Revenue Manager, CSM Lodging have been named Single/Multi-unit Revenue Management Professionals of the Year.

Dr. Sheryl Kimes, professor at and former dean of the Cornell University School of Hotel Administration, will receive the Vanguard Award for Lifetime Achievement in Revenue Management, for her achievements and contributions to the hospitality industry and revenue-management discipline.

“[Kimes] is a passionate advocate who has helped executives recognize the tremendous value of revenue management — even when the discipline was still in its very early stages” says Bob Gilbert, president and CEO of HSMAI. “We are thrilled to honour her with this award celebrating her far-reaching contributions to our profession.”

The Vanguard Award honours revenue-management professionals who have been true innovators in the field of pricing and revenue optimization in the hospitality industry. It recognizes individuals who have dedicated a significant portion of their careers to this facet of the industry and have made substantive, enduring contribution to the betterment of the revenue-management profession, over the course of their careers.

These awards will be presented at the HSMAI Revenue Optimization Conference (ROC) Americas, an annual event where hotel revenue leaders convene for education, collaboration and innovation.


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