TORONTO — A new Hotels.com study has revealed that Canadian travellers are more loyal than their American counterparts.
Many Canadians participate in brand loyalty programs. “Most of us appreciate something extra in return for our repeat business,” said Taylor L. Cole, APR, travel expert for Hotels.com. “Loyalty programs provide added perks like free products, upgrades, discounts or more.”
The study shows that 86 per cent of Canadians participate in loyalty programs, with 73 per cent committing to five or less. Canadians are attracted to these programs for perks, such as free products and services. Regardless of the program, most Canadians (63 per cent) are not willing to pay higher prices for goods or services in exchange for brand-loyalty program benefits. When it comes to travel, airline programs dominate with 52 per cent of Canadians belonging to an air travel program, followed by a hotel program at 31 per cent.