ATLANTA — Hotel Equities (HE) has announced the establishment of its HElp Fund. The program is part of the company’s internal relief and support initiatives created to assist its associates and communities impacted by the COVID-19 pandemic.

The fund is dispersed based on Hotel Equities’ associate needs in the U.S. and Canada.

“This is an unprecedented time which requires an unprecedented response to support our associates and the communities we serve,” says Brad Rahinsky, president and CEO of HE.

For more information on the HElp Fund, visit


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