(Photo: Atlific Hotels)

ATLANTA — Hotel Equities (HE) has been selected to operate six hotels located in B.C., Saskatchewan and Alberta.

Partnered with Kelowna, B.C.-based Braemar Group, the hotel portfolio consists of four premier Choice branded hotels and one Best Western Plus currently open and operating. It will also include a TownePlace Suites by Marriott hotel, which is expected to open in Q3 2019.

“We continue to expand our Canadian hotel portfolio with owners with whom we are aligned, who seek a strong managing and development partner,” says Joe Reardon, chief Development officer for HE. “We recently celebrated the opening of our Canadian office and, with a regional team in country, we have the ability to immediately grow revenue and optimize our owner’s top-line and profitability. We look forward to adding value for our new partners at Braemar Group and we welcome the new team of associates to the Hotel Equities’ family.”

Representatives from the Braemar Group says that the new partnership will facilitate Braemar Group’s portfolio expansion as the company has recently shifted its focus to development and portfolio growth.

“Hotel Equities’ presence in market was immediately felt through their ability to capture business,” says Rod Hazard, president of Braemar Group. “Their performance results and the impact their culture brings to the communities they serve are both characteristics we were seeking in a partner. The partnership also affords us the ability to offer our associates added benefits and resources, such as continued education through their learning and development programs. We look forward to working with their team of professionals to take our portfolio to the next level.”


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