MCLEAN, Va. — More and more hotels are promoting reading by publishing book series, magazines and offering exclusive reading material for hotel travellers, and now Homewood Suites by Hilton has released the fourth instalment of its popular children’s series, Lewis The Duck Lends a Helping Wing.
“If you are a working parent that travels often — a category that many of our guests fit— extended trips can be difficult, especially for younger children,” said Bill Duncan, global head of Brand Management for Homewood Suites by Hilton. “Inspired by this and my own experience travelling while my son was young, the Lewis the Duck series was created to explain business travel in an engaging way and make our guests’ families feel a part of their trips.”
The book, which was authored by Duncan and his 18-year-old son, narrates the journey of Lewis taking part in a corporate-responsibility program, including building a school library, cleaning up Duck River and helping the homeless at a local shelter. More than 100,000 copies of the book have been printed, and are sold at Homewood Suites Suite Shop and at lewistheduck.com.
Meanwhile, select Fairmont Hotels & Resorts in the U.S. and Canada offer Kobo eReaders loaded with Random House selections to guests staying on the Fairmont Gold floors, while Travelodge in the U.K. is hosting writer Neil Sean while he writes his latest book. Most recently, a British hotel chain created controversy when it replaced the Bible with copies of Fifty Shades of Grey.