TORONTO — InterContinental Hotels Group (IHG) and Canadian tech expert Amber Mac have launched Snoozapalooza, a new promotion that extends both breakfast and check-out time until noon every weekend throughout the fall.

From Sept. 17 through Dec. 18, Holiday Inn Express guests will also find a sleep book in their room (titled Bring Your Zzzz Game) which offers tips on how to get a good night’s rest. Research continues to point to the importance of sleep quality on health, wellness, and daily productivity, and the Holiday Inn Express brand is doing more for its guests to ensure they are well-rested. The brand follows a five point scorecard to evaluate a guest’s quality of stay including: bed comfort, noise levels, room temperature, lighting and the cleanliness of the suite.

“For the Holiday Inn Express brand’s guests, having a smart and productive stay means getting an extra-long and restful night of sleep, an energizing breakfast and a good, fast cup of coffee at the push of a button,” says Jennifer Gribble, vice president, Holiday Inn Express, Staybridge Suites and Candlewood Suites brands, Americas, IHG.

“As a busy entrepreneur and frequent traveler, it’s challenging for me to wind down when staying in a hotel far from home; however, I know the importance of sleep for my productivity,” says Mac. “That’s why I enjoy staying at Holiday Inn Express hotels where you get a choice of firm or soft pillows and a free, hot breakfast in the morning. Getting a restful night’s sleep while staying in a hotel is an important goal for all of us in our sleep-challenged society.”


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