MCLEAN, Va. — Hilton has launched Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers” who seek a hotel experience reflecting their ambition.
The brand combines thoughtful design and diverse lifestyle partnerships to provide hotel owners and developers with a highly scalable brand powered by an efficient service model.
“Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike,” says Christopher J. Nassetta, president & CEO, Hilton. “We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”
The brand has established and built upon partnerships with leading experts across the well-being, food-and-beverage and other lifestyle spheres. The experts on board include Arianna Huffington’s behaviour-change platform, Thrive Global and established culinary firm, Blau + Associates. These organizations empower guests to continue prioritizing well-being and personal growth,even while travelling.
“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited-service model with an uplifting dose of inspiration,” says Phil Cordell, SVP and global head of New Brand Development, Hilton. “Utilizing a data-driven blueprint, we identified lifestyle offerings inside the guestrooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country, as well as capture a new demographic of travellers.”
Guided by its various lifestyle partnerships, as well as market research surveying more than 10,000 consumers, each Tempo by Hilton property will feature elements designed to help ambitious guests continue their journey without disrupting their routine. These signature elements include in-room experiences such as Power Up and Power Down collections — curated assortments of morning and bedtime rituals created in partnership with Thrive Global; a finely tuned sleep environment; a dedicated Get Ready Zone; and an oversized bath suite featuring mirrors with built-in Bluetooth speakers.
Envisioned as catalysts for genuine, memorable experiences, the new brand also features art-and-design collections specifically chosen to encourage guests to take a moment for themselves; state-of-the-art fitness offerings; flexible meeting spaces; and more informal areas for collaborating with teammates or concentrating on individual tasks.