MCLEAN, Va. — Hilton Worldwide has unveiled a refreshed design for its Hilton Garden Inn brand.
The brand refresh aligns with Hilton Garden Inn’s new global marketing campaign — ‘Simple Things on Another Level’ — focusing on food-and-beverage updates, new hotel prototypes for each region of the world and brand-culture enhancements.
“Our brand refresh will amplify and focus on what’s great about Hilton Garden Inn, including our upscale, light and airy properties, our award-winning food-and-beverage offerings and our exceptional team members at each and every hotel,” says John Greenleaf, global head, Hilton Garden Inn.
Key food-and-beverage enhancements include open-display kitchens for signature cooked-to-order breakfast dishes and a more social setting for restaurant and bar service. The brand’s grab-and-go offerings at The Shop will also be enhanced to include fresh salads, locally-sourced food and craft beers, snacks and beverages and a self-serve specialty-coffee bar.
The revamped Hilton Garden Inn design will take a flexible approach, offering six new, customizable hotel prototype options — allowing hotel developers to adapt to evolving guest preferences. Features of the new prototypes include increased natural light and pod-style check-in areas, as well as meeting spaces with multi-functional features to suit a variety of guest needs.
