MCLEAN, Va. — Hilton has launched a new upscale brand focused on meetings and events.

Signia Hilton aims to transform the industry for meeting professionals and sophisticated business travellers by infusing state-of-the-art technology and design into every aspect of the guest experience.

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” says David Marr, SVP and global head, Full Service Brands, Hilton. “After countless hours of collaboration, together, we created Signia Hilton — a brand that will resonate with travellers, wow meeting professionals and set a new, elevated standard for the meetings and events industry.”

Key brand features include elevated lobby spaces and arrival experience; a destination bar inspired by the location; a chef-driven signature restaurant; and premium wellness offerings. The meeting and event spaces will serve as the showpiece of each Signia Hilton hotel, pairing technology and intelligent design.

With a minimum of 500 guestrooms and 75 sq. ft. of flexible meetings and events space per key, each Signia Hilton will offer elevated experiences in urban and resort markets worldwide. U.S. locations for the brand have been announced for Orlando, Atlanta and Indianapolis. The inaugural opening will be a conversion of the Hilton Orlando Bonnet Creek.


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