MCLEAN, Va. — Hilton has announced that all 750 properties across its all-suite brands will recycle discarded soap and amenity bottles and donate them to reduce hygiene-related illnesses for communities in need.
The move marks a major expansion of what is already the industry’s largest soap-recycling program, which now includes 1,370 hotels participating across Hilton’s portfolio. It is also the first time an industry player has made soap recycling a brand standard.
Through its partnerships with Clean the World and other organizations, Hilton hotels have already collected more than one million lbs. of partially-used soap, which have been recycled into more than four million new bars of soap. This process has also prevented more than 570 tons of waste going to landfills. In addition to supplying the soap, these organizations educate people about the importance of hygiene and handwashing.
“As part of our mission to be the world’s most hospitable company, we are strongly committed to helping communities around the world through our Travel with Purpose corporate responsibility strategy, including our industry-leading soap recycling program,” says Christopher J. Nassetta, president and CEO of Hilton. “Nearly two million children die every year from preventable hygiene-related illnesses and simple handwashing could cut these rates by nearly 50 per cent.”
Through the program, hotels’ partially used soaps and amenities are shipped to Clean the World’s collection and recycling centers where they are processed, remanufactured into new soap bars and prepared for distribution to homeless shelters, community centers and medical facilities in impoverished communities around the world.
“Across our All-Suites portfolio, we are extremely proud to become the first three major hospitality brands to make soap recycling a brand standard when it goes into effect later this year,” says Bill Duncan, global head, All Suites brands. “We look forward to this commitment making a significant impact on this incredibly important cause.”
Hilton’s all-suite brands include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. They comprise nearly 15 per cent of Hilton’s current portfolio and 29 per cent of its pipeline. The new brand standard will nearly double the number of hotels participating in the soap-recycling program.