MCLEAN, Va. — Hilton has introduced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses. The innovations are part of Hilton’s long-term commitment to digitally transform the business-travel experience – from booking to billing – for millions of small- and medium-sized enterprises that represent the backbone of the global economy and comprise roughly 85 per cent of the company’s business guests. The initiatives, which will launch by early next year, include:
Hilton for Business: This program, currently in test with select customers and slated to launch globally early next year, will feature a new booking website designed especially for small- and medium-sized businesses, along with targeted benefits including portfolio-wide discounts, loyalty benefits, rapid onboarding and program management.
Small Meetings and Event Packages: To support the growing demand for in-person gatherings, Hilton is expanding its events booking capabilities, enabling customers shopping for meeting packages for up to 35 attendees to book guestrooms and meetings or event spaces, with or without 10 to 25 guestrooms, directly on Events.Hilton.com without a separate contract or phone call. This enhancement is valuable to small- and medium-sized businesses who need to plan small in-person meetings and events quickly without staff or third-party support.
“Even as the global pandemic significantly impacted global travel, small- and medium-sized business travellers never slowed down,” says Chris Silcock, executive vice-president and Chief Commercial Officer, Hilton. “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most – simple booking and travel management tools and recognition and rewards for their loyalty.”
“Hilton for Business is an outstanding benefit for smaller companies to manage their travel programs,” says Patrick LaCava, executive vice-president, Operations, Syufy Enterprises, one of the select Hilton customers currently testing and refining the program. “It offers a cost-effective hotel program for our business travellers, providing an excellent discount while still earning points for our travellers and company.”
