VIRGINIA — Hilton Hotels & Resorts was named the world’s most-valuable hotel brand in Brand Finance’s Hotels 50 2019 report. The company saw a 17-per-cent increase in its brand growth due largely to its strong revenue increase this past year.
“Hilton’s strategic approach to brand growth has allowed it to extend its lead as the world’s most-valuable hotel brand,” says Savio D’Souza, valuation director at Brand Finance. “At the same time, endorsement from the flagship brand has rendered benefits across the portfolio as Homewood Suites, Double Tree and Hampton have seen their brand values sore. In its centennial year, Hilton is well-positioned for another hundred years of success.”
The report also assessed Homewood Suites, Hampton and Double Tree as the top-three fastest-growing brands in the world.