MCLEAN, Va. — Hilton has appointed of Colette Baruth as vice-president and commercial director for All-Inclusive Hotels & Resorts in the Americas. Baruth will lead a newly formed cross-functional commercial team that will share direct reporting lines with sales, marketing, distribution and regional sales.

“With an expanding all-inclusive footprint, we knew we needed a leader with both extensive experience and a true understanding of the complexities and uniqueness of this category,” says Chris Wilroy, senior vice-president & commercial director, Americas, Hilton. “Colette’s background made her the perfect fit. We’re thrilled to add her results-driven leadership and hands-on approach to implementing innovative, best practice global strategies and initiatives to this critical piece of the Hilton portfolio.”

Hilton’s all-inclusive portfolio includes key properties such as Hilton Playa Del Carmen, an All-Inclusive Resort; Hilton La Romana, an All-Inclusive Family Resort; and Hilton La Romana, an All-Inclusive Adult Resort. Additionally, Hilton will welcome its newest all-inclusive resorts, The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton and Hilton Cancun, an All-Inclusive Resort, expected to open later this year.

Most recently, Baruth served as senior vice-president, Global Commerce and Distribution for the Americas with AMResorts, and previously, acted as vice-president of Global Product Development, Latin America, for Flight Centre Travel Group USA.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.