DAVIE, Fla. — Hard Rock International has launched Reverb by Hard Rock — the company’s first select-service brand.

The new collection of music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create. The hotels will feature innovative technology woven throughout.

The first Reverb property is set to open in Atlanta, adjacent to the Mercedes-Benz Stadium, in February 2020. The Atlanta hotel will have nearly 200 rooms featuring contemporary accommodations, amenities and public spaces designed for tuning in to what’s going on. All standard rooms will feature stylish and comfortable furnishings, state of the art technology, fan-inspired artwork and signature showers. The hotel will also offer a Roadie Room, which includes six queen bunk beds and plenty of space for groups.

Communal spaces will be designed for socializing, including offerings such as Constant Grind Coffee and Bar, which serves guests’ favourite French-press or pour-over coffee in the morning and a curated selection of wines and spirits at night. The property will also offer a rooftop bar, a large co-working space and a multi-functional work-out space.

“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” says Todd Hricko, SVP, Global Hotel Business development for Hard Rock Hotels. “Atlanta is the perfect location for our first Reverb, as it is rich in music history.”


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