Photo: 'Bolognium' CC BY-SA 3.0, via Wikimedia Commons

LONDON, Ont. — Hard Rock Hotels is planning a new property for London, Ont. through a partnership with Dora Hotel Company and The Cribbage Group.

The project will transform the site of the former Kellogg’s Canada Factory into Hard Rock Hotel London, Ontario, offering a unique location that brings the brand’s music and entertainment offerings to the region. The planned 353-room hotel will be completed in two phases, with an initial 163-room opening planned for late 2022 and final site completion in 2025.

The design will embrace historical aspects of the site, featuring “luxury industrial elements” that preserve the original atmosphere. This includes the original courtyard that is highlighted by a building developed by Albert Khan — widely acknowledged as the foremost industrial architect of his time.

“We are thrilled to partner with the Dora Hotel Company and The Cribbage Group on this project, bringing Hard Rock’s world-class entertainment experiences to an already-bustling area in Ontario,” says Todd Hricko, SVP of Hotel Development at Hard Rock International. “This property will provide a multitude of local attractions and unique on-property activities sure to create lasting memories for all who visit.”

The hotel will offer Hard Rock’s signature The Sound of Your Stay program, which includes in-room Crosley vinyl players, a Heritage guitar delivery complete with amp and headphones for jam sessions and carefully curated playlists available for guests to stream or download. Other on-site amenities will include Body Rock Fitness and The Rock Spa.

The project will also feature a range of restaurants and attractions. The property is the future home of London Children’s Museum, the Canadian Medical Hall of Fame, an indoor ropes course, 145-foot ziplines, a 75-foot freefall and more than 20,000 sq. ft. of trampoline park at The Factory. Food-and-beverage offerings will include Powerhouse Brewery, Paradigm Spirits Co., The Canteen and The Club House.


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