HALIFAX — Halifax International Airport Authority (HIAA) and Destination Canada have signed a marketing partnership agreement to promote visitation from France to Atlantic Canada. Through this partnership, the organizations aim to enhance inbound tourism and air services to the region, while helping to strengthen economic growth in Atlantic Canada.
“We are excited to partner with Destination Canada to promote Atlantic Canada in a country of mutual interest, supporting tourism growth while contributing to business and trade,” says Joyce Carter, HIAA’s president & CEO. “With strong ties to France, including the region’s rich Acadian culture and WestJet’s new non-stop service between Halifax and Paris, we believe Atlantic Canada is a perfect vacation destination for visitors from France, through our air gateway at Halifax Stanfield.”
As part of this partnering agreement, a fully integrated marketing and sales campaign will run in market and is designed to inspire travellers from France to Atlantic Canada through content marketing, travel trade, social media and public relations activities.
“This agreement will help us capitalize on the record-breaking growth we are seeing from France,” says David F. Goldstein, president & CEO, Destination Canada. “Working with HIAA on innovative marketing campaigns coupled with WestJet’s new direct flight from Paris means we can bring even more French travellers to Atlantic Canada.”
WestJet’s non-stop service between Halifax (YHZ) – Paris (CDG) launches May 31 with the inaugural flight marking the first time the airline will land on the European mainland.