TORONTO — It’s that time of year, and the Hotel Association of Canada’s annual national conference is set to invade Toronto from Feb. 11 to 12 with a focus on offering consumer insight.


“The program is packed with sessions intended to deepen understanding of trends and consumer behaviour, including perspectives on mobile marketing from Eric Morris at Google and panels intended to drive profits and enhance the guest experience,” reads a statement from the association.


The conference will spotlight many speakers, including Sheryl Connelly, a manager of Global Trends and Futuring at the Ford Motor Company; Curt Steinhorst, a communications expert who also works with the Center for Generational Kinetics and will talk about the differences between different age groups in the workforce and Bill Todd who will talk about how to out-sell, out-market and out-negotiate the competition without having to outspend them. []


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