PARIS — Group BM has launched a new fragranced amenity line in partnership with Editions de Parfums Frédéric Malle.
Editions de Parfums Frédéric Malle is an original concept whereby the world’s top perfumers compose exclusive, creative perfumes sold under their creators’ names.
“Similar to the Frédéric Malle vision, we
at Groupe GM are constantly striving for creativity, quality and innovation,”
says Laurent Marchand, president, Groupe GM. “This line deeply reflects our
core values and will enable hotels worldwide to pamper their guests with
expertly fragranced amenities.”
The line’s scent, “Eau de Magnolia” — designed by Carlos Benaïm — features bergamot, lemon, grapefruit, oak moss and patchouli tones.
The range features 40 ml products including shampoo, conditioner, body wash and body lotion, as well as perfumed soaps in pleat wrap (30 g or 50 g). The collection is packaged in the brand’s signature red and presented on a modern, signed wooden tray.
Additional products are also available, including the eau de toilette (5.3 ml or 7 ml) and a rubber incense medallion.