MADISON, Wis. — Great Wolf Resorts, Inc. announced Ruben A. Rodriguez as its new CEO, effective September 22.

Rodriguez will be taking the place of Kimberly K. Schaefer who will assume the role of chief brand officer through the end of this year and transition to Great Wolf’s board in 2016.

“I am impressed by the great brand and compelling business model that Great Wolf has built under Kim’s leadership,” said Rodriguez. “As the leader in indoor water park resorts, Great Wolf has excelled in creating special and memorable experiences at each lodge. I am eager to work with the management team to continue building and growing the Great Wolf brand, and to delight thousands of guests each year.”

Most recently serving as EVP, Ship Operations for Carnival Cruise Line, Rodriguez brings his broad experience across several leading hospitality and consumer focused companies to his new appointment.


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