MONTREAL — The team at Tourisme Montréal released a report indicating 2015 was an exceptional year for tourism in Montreal.
“The influx of 9.6 million tourists in 2015 translated into $2.9 billion in tourist dollars for local shops, hotels, attractions and recreational venues,” says Yves Lalumière, president and CEO of Tourisme Montréal. “Excitement is building around Montreal, particularly as we approach 2017. I congratulate the Tourisme Montréal team and all of our partners for their excellent work in showcasing Montreal as such an attractive tourist destination.”
Key performance indicators include the number of international tourists arriving by land, which experienced a 7.2-per-cent increase from January to November, with a 9.5-per-cent increase in the number of American tourists entering at the Quebec border.
Hotels were at 73 per cent occupancy, according to statistics from the Hotel Association of Greater Montréal, representing a 1.8-per-cent increase. The average room rate increased by 5.4 per cent and reached $156.80, while accommodation revenues rose by nine per cent compared to the same period in 2014.
Tourisme Montréal anticipates the number of tourists coming to the city will grow by another six per cent from 2016 to 2017, bringing the total number of annual visitors to more than 10 million. The full report can be found online at octgm.com.