From the Editor: Inspiring Travel Trends


Almost a year after the pandemic surfaced, COVID-19 continues to fuel uncertainty. And, just as consumers were finally starting to feel somewhat optimistic, given the wide distribution of vaccines, a second wave of the virus hit around the world — leading us to question when our lives will return to normal.

The answer remains murky and there are a host of variables to consider: How quickly can the vaccine be distributed around the world? Will there be a subsequent need for vigilance as the virus mutates? And, realistically, can we resume travelling before everyone is vaccinated?

While much remains unclear, the reality is pent-up demand for travel means consumers will want to return to some sense of normalcy sooner rather than later. But, what will travel look like in the post-COVID-19 world? (See story on pg.29). Below are six key trends from U.S.-based Amadeus Hospitality that will shape travel in 2021:

Go Big (near or far) or Stay Home: When travel returns, consumers will likely gravitate towards ‘big-idea’ or ‘bucket-list’ trips to tick off once-in-a-lifetime adventures. The survey found 55 per cent of travellers said they would travel for 14 days or more and 60 per cent expected to take only a few trips a year.

Nomadic Travel: Companies such as Airbnb and Love Home Swap are embracing the trend along with countries such as Barbados, which offers the “digital-nomad” visa. With COVID-19 causing travel restrictions and stress, there’s a clear desire for longer holidays that let people take their work with them.

The Loyalty Shift: COVID-19 has caused the definition of loyalty to morph. Travel providers now demonstrate their loyalty to travellers through their commitments to health, hygiene and safety.

Swipe Right on Tech: Touchless tech will inspire traveller confidence. That means transparency, clear communication and seamless payments and boarding are the winners of 2021.

Travel Agents: While the Internet caused the demise of many travel agencies, the pandemic is now highlighting their critical role. As a result, 2021 will see travel agents become the fountains of all knowledge.

Travel with an impact: Today’s travellers want to minimize their footprint and make sure their presence is having a positive impact on their host destination. Travellers also want to do good: a recent survey found 68 per cent of
travellers want the money they spend


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.